The Future Laboratory 26 Elder Street London
Twice a year the place to feed on the greatest trend insights, carefully researched by one of the strongest teams I know.
Had a good meeting with one of the founders Martin Raymond, and maybe we'll work together one day.
Big themes this year: PIE, The Tomorrow Store and the Just Not's.
The trendbriefing was not for 500 adepts in a fancy theatre as before, but very intimate, nearly one-to-one, in their brand new offices. 30 people by day felt very welcome by a superb delegation of researchers, a roof terrace with bees, some great plant tips " The pumpkins and thyme are doing much better on the roof" and lovely cheese. Love it.
Left some defining trends for 2012 and the board, and we' ll be back March 2013!
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