That's attitude, and that's what I like.
What I like too is their campaigns. (At the end, it's the work that counts, no?)
I particularly love the one where they use posters to reach tech-savvy teenagers to choose for an education at The College for Creative Studies, Detroit’s iconic art and design school.
Poster ads with lines like: " 1 of 5 teenagers will experiment with art" or "How long have you been photoshopping?" Or what about this one: "I found this in your room, we need to talk.", where a worried mum holds up a great pencil drawing and looks up to her teenage son.
Based on the typical anti-drug language governments use to communicate with teens, this over-dramatic satire of family issues between parents and kids are hilarious and works perfectly.
These ads were running viral like crazy, picked up & spread by the same tech-savvy teenagers. Their post were based on old school print media like local metro paper and posters at the local movie theater, a choice made by the guys from Team detroit.
The clear message: Stay off the art, kids.
More about Team Detroit? http://teamdetroit.com/work.php
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