I can be
very short about this one.
I love
Aesop.
I’m a huge
fan, from the moment I had my first beauty product at hand. The smell, the
graphics, the simplicity of the packaging. Pure love at first sight.
Introduced
to us two years ago on a London trendseminar (LS:N Global)and never been out
of stock since.
Not easy to
find in Belgium though.
So, my stock
was found in Paris (merci concept store), in London (different stores) and in
Belgium (Brussels Senteurs D’Ailleurs).
So much
about our love affair.
When
walking in Shoreditch we visited a small Aesop store situated
at the fashionably hip end of Redchurch Street.
The tiny store is simple, clean, authentic and yet so
chic.
Every Aesop shop is done differently. The shops vary
in size, props, plants but always keep an apothecary feel, with natural
finishings: wood, porcelain tiles, concrete,glass, metal.
The Aesop Shoreditch location is kept sleek white
with a very little wooden shelves.
The best skincare products with the best scent are
sold here. By a very helpful staff, friendly as ever to receive the 'die hard' fans, like me.
Some back ground? Aesop was founded in Melbourne in 1987 with a quest to create a
range of superlative products for the skin, hair and body. The team is committed to
using both plant-based and laboratory-made ingredients of the highest quality and
proven anti-oxidant efficacy.
 |
| Aesop concept designs different stores world wide |
A nice detail: my absolute favorite hand wash and hand
cream duo Resurrection Aromatique
handwash & Balm_mandarin rind, Rosemary leaf, Cedar Atlas_ (that I buy
in large quantities) just hangs outside the store for people passing by, in need
for some exquisite hand treatments. Lovely gesture, to make even more addicted
fans. Quote under the bottles " One eye sees, the other feels" by Paul Klee.
Notice also the omni-present benches in front of nearly every shop, bar and resto in Shoreditch.
Aesop products are available in signature spaces like this one, in department stores
in New York, Paris, Hong Kong and beyond, online and at
selected stockists internationally.
Aesop Shoreditch
5A,
Redchurch Street
E2 7DP London
Phone: +44 (0) 207 613 3793
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